2026-02-11 22:36:14
While ChatGPT has nearly a fifth of Google’s query volume, people use the platforms in different ways. I wanted to see how ChatGPT compared to Google, not just on the total number of searches, but also searches where they compete…
2026-02-11 22:14:33
This number is slightly higher than our 2022 study on anonymized queries. However, that’s the average. Some websites in our research saw dramatically higher percentages of anonymized queries. Read on to see how it might impact you. The problem is…
2026-02-11 05:35:44
The answer is an E-E-A-T audit. If you’re unfamiliar with E-E-A-T (Experience, Expertise, Authoritativeness, and Trust), start with our guide to E-E-A-T in SEO. This post assumes you understand the basics and are ready to audit a brand you’re working…
2026-02-05 18:07:33
After all, conversing with AI is unlike how we would traditionally search, since requests can be far more detailed, or occur in the middle of longer conversations. AI responses are also less consistent than organic search results, with both brand…
2026-02-04 23:33:15
Since then, AI Overviews have rolled out to more countries and more languages, and many websites have continued to see the clicks from organic search decline month-over-month. Today, it seems likely that the impact of AI Overviews has worsened. As…
2026-02-03 01:03:21
But when potential customers search “pizza near me” or “plumber in London,” you’re nowhere to be found in the top three results. Your competitors are stealing your customers. Here’s the reality: just having a Google Business Profile doesn’t mean Google…