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The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge

2025-08-13 23:45:45

Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50 States Challenge” in our #Marketing Slack channel after watching it with her kids. She thought it showed some awesome examples of unconventional marketing—and we agreed. One brand stood out so strongly

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The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies

2025-08-11 23:47:25

You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35% across 300,000 keywords. Now, a Pew Research study has revealed that just 1% of articles cited in AI

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How to Detect AI-Generated Content

2025-08-11 21:04:52

With the rapid growth of generative AI, businesses, educators, and publishers are asking a critical question: how can we tell what’s written by humans and what’s produced by machines? The answer: it’s possible, but not foolproof. Here’s how to approach

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Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt

2025-08-11 18:00:00

Perplexity is the outlier: nearly 1 in 3 of its citations point to pages that rank in the top 10 for the target query. We analyzed four AI assistants—ChatGPT, Gemini, Copilot, and Perplexity—to measure how often the URLs they cite

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My Complete AI Content Process for Ahrefs

2025-08-05 18:09:08

I’ll be honest: there are parts of my job that I don’t like. Writing my 500th article on content gap analysis because we found a new long-tail keyword to target. Listing out the features of 30 free SEO tools for

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How to Track Website Metrics With One Free, Privacy-Friendly Tool

2025-07-31 18:31:58

So, to clear up the confusion, I’ll show you the key metrics that really matter, explain how to make sense of them, and show you how to do it all with one free, privacy-friendly tool that’s ready for the AI

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